Freda is currently working as a producer and presenter on BFM 89.9 (www.bfm.my). BFM is an independent radio station and the only business radio station in Malaysia.
Hosting her show Enterprise, she has conducted thousands of interviews with CEOs and Captains of various industries.
One of her segments is Tech Talk and she has interviewed the likes of Julian Assange, Ralph Baer, inventor of the video game and Martin Cooper, the inventor of the mobile phone.
Freda has spent more than a decade in the communications industry from working in an international public relations consultancy to working as the Communications Manager for IBM in Malaysia and across Asia Pacific.
Freda is a Certified Professional Coach from Corporate Coach Academy, accredited with International Coach Federation, the world’s most recognized coaching body. She also has a Master Certification in Neuro-Semantics Neuro Linguistic Programming from the International Society of Neuro Semantics. She previously worked as a news presenter with a local TV station.
